Search Engine Optimisation ServicesMany people today have heard the term SEO or Search Engine Optimization, but what does it actually mean? In its most simplest form, Search Engine Optimization is the goal of improving a web site's volume as well as quality of traffic via a search engine. This is achieved through the use of key words or key phrases, which in reality is a fancy way of saying, "What are people searching for?" By optimizing a web site for certain key words or key phrases, one can rank higher in the results of the searches, which also means that the web site will see more traffic. Search Engine Optimization is not done just on a content level, but also on a meta as well as image level. The goal of Search Engine Optimization is the theory on how a particular search engine determines how a site ranks. Seeing as the search engine's algorithms are a closely guarded secret, one can only hypothesis the best way to optimize a web site. There are some people and companies, which have found a close relation to the way the search engines operate and have since offered their knowledge in the form of a service for other web site owners. Now a day the search engine's algorithms are very complex and get even more complex on basically a daily basis. As each new generation of search engine heuristics improve, those known as Black Hat web owners attempt to take advantage of varying loopholes so their website are ranked higher. Unfortunately these web sites are known as spam and have almost no useful information and are usually filled with keywords that do not belong together. As a result the heuristic of the search engine algorithms are constantly changing. While these changes are great and are designed to compensate for the many useless, or SPAM web sites out there, it can also effect non-spam web sites as well. Many webmasters who have perfectly legitimate web sites and get thousands of visitors a day for several years become "sandboxed" which means that they will show up at the bottom of the search results. This can cause some serious financial strain for those who make their income solely from the Internet. In general though, the concept of Search Engine Optimization is leaning more generally to web sites that offer quality content to its visitors. Many sites no a day are getting "sandboxed" because the search engine's spiders have determined the site to be too financially motivated and less interested in supplying its visitors with useful and quality content. As time continuously goes by and the search engine's algorithms continue to change, eventually we will get to a point in which only those web sites that offer useful and quality content will appear on the results of a search. The ultimate goal is to stop the web sites who "trick" their visitors into visiting them, just so that they leave via an affiliate income link. |
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