Search Engine Optimisation Services XSEO uses some tricks of the Search engine optimisation trade, but they're designed to help search engines, not fool them. In the best of all possible worlds, getting your website noticed would simply require putting it online and telling a search engine that it exists. But millions of new sites go live every day, so most of the search engines use automated programs - called "spiders" - to gather data. The spiders look at certain indicators to decide a site's importance and relevancy. If these indicators can be easily found and understood, the spider can more accurately assess the site's relevancy. Spiders have a limited amount of artificial intelligence, allowing them to judge the relevance of a site for particular search criteria. They're also capable of recognising - and blocking - many of the more obvious tricks. This enables the search engines to avoid sending visitors to sites that are trying to obtain traffic that isn't relevant to the search term(s). Human editors also visit hundreds of sites daily, making snap judgments about those sites. Yahoo is the most famous directory of this type; but Yahoo also relies on input from spiders. So SEO, or Search engine optimisation, is the process of making changes to a site so that it can be easily understood by an editor or spider. Certain keywords are given a carefully judged weighting to achieve a high listing under relevant searches. After a site has been optimised, it is then submitted to the search engines for evaluation and, hopefully, a high level listing. But the last part of this search engine optimization process involves finely judged timing. It's necessary to make multiple submissions, but if you overdo it, your site will be de-listed. White Hat SEO can help. The XSEO approach is to offer the search engines exactly what they're looking for: clearly understandable sites that can be classified easily by editors or spiders. Please contact xseo.com to discuss our Search engine optimisation services. |
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